Posirank SEO Audits Will Find All Issues On Your Website

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Perhaps you have been approached by SEO organizations offering to perform an SEO audit of your website. Perhaps someone has detected some issues with your site and has suggested an audit to see if there are other areas of your site that need addressing. Perhaps you have had an SEO audit done on your website in the past and have been told it would good to do another, and you're asking why that is.

You may be wondering, though, exactly what is an SEO audit - and why you should have one in the first place.

An SEO audit is a method of systematically examining all aspects of a website's functioning, informational value and overall appearance.

The goal of any SEO audit is very simple: to determine how much (or how little) search engines might value that site. This is because sites that are considered low-quality or which have lots of issues that impact the user experience will be devalued in their rankings. Google and others just hate to send traffic to low-value sites. And sites that are buried deep in the SERP's get little - or even no - traffic via clicks from those listings.

How Are SEO Audits Conducted? A Top-Level View

Before we explore this topic in-depth, let's try to give you an overview of the entire process -

Data-Mining and Analysis. An SEO audit, like all audits, involves the examination of records to verify the current situation. SEO audits, in particular, are data-based: lots of technical data must be examined and interpreted. So an audit for SEO purposes will begin with the use of specialized tools to gather information, looking page-by-page at your site. For larger sites especially, audits can generate lots and lots of data. And this data, once generated, must be accurately interpreted.

Human Interpretation. We'll speak more on this further down, but for now it is important to understand that it is not enough to just generate information. And while some automated audit "tools" will attempt to give data interpretations, what is really needed is a human to look at the data to discern where the problems truly lie.

Results Walk-Thru. Once the data has been examined and sifted through, it is necessary for your SEO provider to sit down with you to discuss the results of your audit. If you are getting your own business site audited, this results walk-thru will help you understand what was uncovered during the process. If you are ordering audits for client websites (because you are a reseller or SEO consultant) then it is important to have the walk-thru because this is exactly the same information that you will need to present to your client.

Recommended Next Steps. Many SEO audits only tell you what the problems are. But website owners need solutions. At Posirank, a part of every SEO audit we do for our clients includes a "battle plan," our recommendations of exactly how to improve your site. And if you are working with your own SEO clients, these recommended next steps provide the perfect way to get them on-board to fund the campaign work/website work which you will be providing them.

The SEO Technical Audit "Bakers Dozen" - 13 Major Factors That Are Important to an SEO Audit

While no two websites are the same, and may differ in what needs done to improve them, all sites can benefit from a check-up of the following areas of functionality and appearance –

1. HTTPS Protocol: Site security is a big issue for today's Internet users. Ending with a current and valid SSL certificate (and web browsers today will flash users a warning if your cert is missing or out-of-date).

2. No-Index: SEO audits will look at the "no-index" issue to spot pages on your site that should be no-indexed as well as pages that are not showing up but which should be.

3. Canonical Issues: A good audit will alert you to situations where competing duplicate content exists.

4. Title Tags: An SEO audit will examine your page title tags to check for uniqueness and clarity.

5. Meta Description Tags: A good SEO audit will ensure that these meta-descriptions are not duplicated across multiple pages.

6. Internal Broken Links: A comprehensive SEO audit should identify any broken internal links that might exist on your site.

7. Internal Broken Images: An SEO audit should also identify missing or broken images to improve the overall experience.

8. Images Missing ALT Tag: SEO audits will pinpoint any images which do not have ALT-tags, and/or those images where the ALT-tag wording could be improved.

9. H1 Heading Issues: You need to have correctly-formatted H1 and H2 titles/subtitles in place to help that page to rank well in the SERP's.

10. Thin/Duplicate Content: Your site audit should pinpoint all pages with "thin" (not enough) or duplicate content.

11. Sitemap: SEO audits should pinpoint sitemap errors to help search engines crawl your site more completely.

12. Desktop Site Speed: An SEO audit will check, page-by-page, to spot webpages that are loading too slowly.

13. Mobile Site Speed: Understanding how sites display on mobile devices is an important aspect of SEO.

Is That All There is to an SEO Site Audit?

No - at least not at Posirank. While SEO audits have traditionally focused on the technical aspects of site structure and functioning, they can also be expanded to include the following -

• Local SEO Rankability - Sites operating in a local SEO niche need to be examined to see how visible they are for local searching.
• Backlinks Audit - Those backlinks should be audited for both quantity as well as quality.
• Content Quality - An examination of content quality is especially important to compare with competitor sites.
• Site Security Audit - A good site security audit will check for known malware and code hijacking.
• Social Media Audit - Your social media profiles should be audited to make sure they provide real value.

How Can I Get Started with an SEO Audit for My Site?

It's easy. First, you should register for dashboard access. This will give you self-serve access to order an audit by logging in. All you need to provide is the domain URL! You'll find it in your Posirank dashboard: Order Services > Onsite SEO > Full-Scale, Comprehensive Onsite Audits.

Don't have dashboard access yet? Sign up and the process is easy and quick.

"I'd rather speak to someone before I pull the trigger." No problem at all. Pick a date and a time on your calendar that works best for you (you only need 15-30 minutes or so) and then head over to our booking area with our onboarding specialists.